Grant Matson

Grant Matson is the new program manager of 3RFM. He graduated with a Masters Degree in the Transportation Technology and Policy (TTP) Program at the University of California, Davis. He holds an MBA from Fordham University and a B.Sc. in Business Administration from the Marshall School of Business of the University of Southern California. Grant has 8+ years of brand management experience working in the entertainment industry and completed a Future Mobility Internship at the BMW Technology Office USA in Silicon Valley where he conducted research on micro-mobility travel behaviors. Grant’s expertise and interests include discrete choice modeling, transportation demand analysis, transportation policy, research design, and climate economics and policy. Grant is currently focusing on the segmentation of CA population by its propensity towards AV adoption and its impact on vehicle ownership using latent class analysis.