Student Spotlight: Grant Matson
About me:
Growing up, I lived in cities and towns all over the U.S., but I finally put down roots in California when I attended USC for my undergraduate studies. After graduation, I worked in San Francisco and Los Angeles doing marketing for video game companies. I moved back east to Manhattan for a few years, where I earned an MBA at Fordham University and continued to work in marketing. I returned to California to enroll in UC Davis’s Transportation Technology and Policy graduate program. The program has been a great way to facilitate a career change and move into a dynamic new field. In addition to the rewarding and rigorous academic and research work, Davis has been a great place to live as it offers easy access to many wonderful locations for outdoor activities, like fly fishing the local rivers, skiing at nearby Lake Tahoe, or biking the mountain roads in Sonoma and Napa Valley.
My research interests:
My master’s thesis focuses on identifying market segments of consumers based on their propensity for adoption of automated vehicles. This topic is an extension of work I have been pursuing with a research team during my time at UC Davis. For the last 4 years, we have conducted a longitudinal panel study with annual national and statewide data collections on emerging transportation behaviors (such as micromobility, ridehailing, and automated vehicles) and more recently, measuring the effects of the COVID-19 pandemic on mobility. As part of my TTP experience, I interned at the BMW technology office in Silicon Valley where I conducted research on micromobility as it relates to their business plans.
Future research plans:
My future research will be focused on continuing the analysis of our longitudinal panel data. This unique dataset is full of rich data that will support many lines of creative and engaging research. I will be graduating soon and will be looking to enter the job market where I can apply my analytical skills and business background to help drive the transportation sector to a more sustainable and equitable future.
Papers and Reports:
- Longitudinal Analysis of COVID-19 Impacts on Mobility: An Early Snapshot of the Emerging Changes in Travel Behavior (Report)
- Panel Study of Emerging Transportation Technologies and Trends in California: Phase 2 Data Collection (Report)