Automated vehicles (AVs, also known as autonomous, driverless, or self-driving vehicles), a revolution in mobility, are emerging and developing rapidly. Commonly believed benefits of AVs include that they not only help improve social equity in transportation, relieve stress for drivers, and save parking cost, etc. However, public attitude toward this new unproven technology is still unsure. Given the significant influence of attitude toward a new technology on the intention to use it, which has been shown in many previous studies, a question arise that why some people are in favor of this technology acceptance whereas others are not?
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