Traffic congestion is incurring a huge cost on metropolitan regions. It is stifling economic growth and accessibility. Little or no expansion of road infrastructure capacity is expected. Transit accounts for less than 2% of passenger miles traveled. 

The goal of this workshop is to build political momentum for articulating a new path forward:
First, we must support the innovation that establishes more pooled travel choices. Only then can we leverage this renewed set of choices to introduce a variety of innovative pricing actions. Pooled choices include Lyftline, Uberpool, micro-transit services, carsharing, and bikesharing, as well as better integration of these services with the conventional pooled choices, rail and bus services. Eventually automated vehicles can also expand pooled choices. When travelers perceive that they have more choices, they will be more open to incentives and pricing policies. The broader goal is achieving higher load factors in all vehicles, whether they be revolutionary or conventional. Shared mobility will put us on a path to a less costly and resource-intensive transportation system that is more socially equitable and less environmentally damaging.

We invite you to help us move on to this more sustainable path. We seek leadership, pioneers, and partners. 
The forum will highlight leading academic, public and private sector leaders.
Registration fee: $45
Scholarships are available for public employees 

For more information about this invitation, or questions about registration, contact 3rev@ucdavis.edu.


Workshop Agenda
The Institute of Transportation Studies at UC Davis Presents

Pooling and Pricing:
Harnessing the 3 Revolutions to Solve Congestion, Climate Change, and Social Equity

[10:00am-10:30am]
The Vision
Professor Dan Sperling, Director of the Institute of Transportation Studies at UC Davis
Professor Sperling will lay out a vision for how to transition to this more sustainable path. He will argue that the first step is creation of the reality and perception of more choices for travelers. The second step is to devise and implement innovative pricing initiatives utilizing a mix of incentives for higher load factors—in cars, vans, buses, and trains, as well as more use of bicycles.

[10:30am-11:15am] 
Session 1: Pricing, Regulations and Partnerships to Encourage Pooled Rides 
Moderator: Dan Sperling, Director of the Institute of Transportation Studies at UC Davis
Ride Pooling: A Solution to Gridlock
Andrew Salzberg, Head of Transportation Policy and Research, Uber 
At its core, congestion is travel delay caused by an imbalance in transportation demand and supply. Salzberg will discuss how ride pooling, improved transit connectivity, and road pricing represent solutions that may be able to rebalance our roadways.
Ridesharing, Transit, and the Future of Integrated Mobility
Emily Castor, Director of Transportation Policy, Lyft
Ridesharing is a chicken-and-egg problem: you need a density of participants in an on-demand system to make ridesharing convenient, but you can't get a large number of participants unless rides are convenient. Castor will discuss Lyft’s efforts to increase pooling, and explore partnerships and policies that can support their efforts.

[11:15-11:30pm] Break

[11:30a-12:30a]
Session 2: Opportunities for New Mobility Services
Moderator: Austin Brown, Executive Director of The UC Davis Policy Institute for Energy, Environment and the Economy
How to Develop Partnerships Between Transit and New Mobility Services
Dr. Joshua Schank, Chief Innovation Officer for the Los Angeles County Metro
Transit is going to evolve rapidly. Dr. Schank will address how transit operators might form informal and formal partnerships with new service providers to serve first- and last-mile trips, as well as underserved areas?
Are We ready to Jump Back in the Pool? Prospects for Carpooling and Ridesharing in the Years Ahead
Professor Brian D. Taylor, Professor of Urban Planning; Director, Lewis Center for Regional Policy Studies; Director, UCLA Institute of Transportation Studies 
Shared mobility is touted as one of the biggest transportation innovations in decades. Yet rates of carpooling and transit use are sliding. This presentation will consider these competing trends, and will suggest policies to increase ridesharing.
Impacts Of Transportation Technologies On Travel Behavior And Vehicle Ownership. 
Giovanni Circella, Program Leader- Future Mobility Initiative at the Institute of Transportation Studies at UC Davis; Senior Research Engineer, Georgia Institute of Technology
Opportunities abound to steer the transition of shared, electric and automated travel towards sustainability. Dr. Circella will address the question: What conditions and pricing mechanisms will support a mode shift towards shared mobility?  

[12:30p-1:30] Lunch provided

[1:30p – 2:30p]
Session 3: Launching Revolutionary New Pilot Projects
Moderator: Brian Brennan, Silicon Valley Leadership Group
Brennan will suggest that, in order to establish and grow pilots in this space, we need to be mindful of the incentive structures of key actors, including state and local government, industry, labor and the public
What programs, projects, and initiatives are already in place?

Dr. Caroline Rodier, Senior Researcher, Future Mobility Initiative at the Institute of Transportation Studies at UC Davis
Dr. Rodier will discuss the potential for improving shared use mobility in the San Joaquin Valley for low-income residents, by deploying a proposed set of public-private pilots. Discussion will include assessment of surveys and case studies that aided in the development of the proposed pilots.
Can successful pricing models from around the world find new relevance in the US?
Amanda Eaken, Director of Transportation and Climate, Natural Resources Defense Council
Is it conceivable that emerging shared mobility choices, together with threats of increased traffic from automated vehicles, could help facilitate public acceptance of highly effective congestion pricing programs? Eaken will highlight promising findings from some of the most successful pricing programs around the world.

[2:30-2:45pm] Break

[2:45-4:00pm]
Session 4: Vision and Strategy Discussion
A panel of senior leaders will address the key question: How can cities and regions work to create travel choices, and set the stage for innovative pricing?
James Corless, Chief Executive Officer, Sacramento Area Council of Governments
John Gioia, District Supervisor, Contra Costa County Board of Supervisors (and member of CA Air Resources Board)
Pam O'Connor, Santa Monica City Council member
(and member of the Southern California Council of Governments)

[4:00-6:00pm] Happy Hour Reception!

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